Documentary filmmaker Morgan Spurlock examines the subject of male grooming in the age of the metrosexual. Conversations with a diverse array of participants including Will Arnett, Jason Bateman (both of whom also serve as executive producers), Paul Rudd, John Waters, Zach Galifianakis, Judd Apatow, members of ZZ Top and Anthrax, and a variety of fashion experts and sociologists offer colorful insight into the various ways men go about making themselves look presentable.