It's Max Keeble's (Alex D. Linz) first day of seventh grade. He's a good kid who only wants to fit in. But nothing seems to be going his way. The ice cream man tries to foil Max's delivery of the newspaper. The animal shelter where Max bottle-raised a chimp is closing. The school bully, Troy (Noel Fisher), humiliates Max in front of everybody. Principal Jindraike (Larry Miller) threatens Max because he disrupts the school assembly. And to top it off, Max's parents tell him that they're planning to move to Chicago at the end of the week. With the help of his two kooky friends, Megan (Zena Grey) and Robe (Josh Peck), Max contrives an elaborate retaliation at school. Among other things, the threesome initiate an unusually slimy food fight in the cafeteria, and they terrorize Troy by dressing up as a television character called McGoogle the Highland Frog (reminiscent of Barney). When Max finds out that his parents have changed their minds about moving to Chicago, he must apologize for all the mayhem he's caused and say he's sorry to all of the students and teachers whose feelings he hurt. Actor Linz plays Max with a winning gusto and Miller is funny as a power hungry bureaucrat. Pop music stars Lil' Romeo and Myra have small roles as Max's classmates.