Czech Dream
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DVD Details
- Rated: Not Rated
- Run Time: 1 hours, 28 minutes
- Video: Color
- Encoding: Region 1 (USA & Canada)
- Released: December 4, 2007
- Originally Released: 2007
- Label: Virgil Films
Performers, Cast and Crew:
| Produced by | Morgan Spurlock |
Entertainment Reviews:
80%
76%
Rating: 2.5/5 --
an over-intellectual meditation on capitalism run amok, with cynicism the side note
Full Review
Cinema Signals
Rating: 4/5 --
Czech Dream is much more than a sophisticated stunt. As the filmmakers lay bare the process of advertising. we become aware of the comprehensive strategies by which we as consumers are targeted.
Full Review
The List
Rating: 3/4 --
It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand.
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Seattle Times
Unlike their American equivalents, such as The Yes Men, or even Michael Moore, the Czech pranksters display an admirable awareness that their story is much bigger than themselves.
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Eye for Film
... the filmmakers' fraud seems so basically mean-spirited that the only satisfying ending would have been the mob tearing them limb from limb.
Los Angeles CityBeat
Rating: 3/4 --
Eat your heart out, Michael Moore.
Full Review
New York Post
Rating: B+ --
Somewhere in the realm between performance art, political theater and cinematic prank lies this documentary about the branding and marketing of a non-existent hypermarket...
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Seattle Post-Intelligencer
Product Description:
The documentary CZECH DREAM follows the psychological experiment of two filmmaking students who commission a massive advertising campaign for the opening of a new supermarket. The supermarket, however, is not only imaginary, it's also part of the students' project to estimate how much consumers rely on the mass media.