The NCAA is the face of college athletics, and it generates billions of dollars every year for the top universities in the United States. The Business of Amateurs is the first documentary that challenges the NCAA from the perspective of former student-athletes. Director Bob DeMars, a former USC football player, focuses on college athletes' rights and the key players at the center of the topic, and systematically points out the hypocrisy and injustices that, in some cases, are life or death issue.