Turn It Up R

How you gonna win?
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Format:  DVD
item number:  XRI 5189D
Brand New

DVD Features:

  • Rated: R
  • Closed captioning available
  • Run Time: 1 hours, 27 minutes
  • Video: Color
  • Released: March 20, 2001
  • Originally Released: 2000
  • Label: New Line Home Video
  • Encoding: Region 1 (USA & Canada)
  • Packaging: Snap Case
  • Aspect Ratio: Full Frame - 1.33
  • Aspect Ratio: Letterbox - 1.85
  • Aspect Ratio: Widescreen - 1.85
  • Audio:
    • Dolby Digital 5.1 - English
  • DVD-ROM Features:
    • Script-To-Screen
    • Web Access

Performers, Cast and Crew:

Starring , &
Performer: , &
Directed by
Edited by
Music by
Screenwriting by
Produced by
Director of Photography:
Executive Production by &

Entertainment Reviews:


Total Count: 38


User Ratings: 1,881
Rating: 2/5 -- Never aspires to be more than an excuse for Pras and Ja Rule to flash their ultra-sleek MTV fashions for 90 minutes.
Mar 21, 2001
Turn It Up is just a well-intentioned, second-rate indie film that should never have gotten widespread distribution.
Jan 1, 2000
Surprisingly, for a movie about music, the sound is lousy. Some of the songs sound distorted because they have so much bass. In other moments, the dialogue is so low, it's hard to understand what the characters are saying.
Associated Press
Mar 5, 2007
As both writer and director, Adetuyi doesn't bother bringing any emotional or psychological twists or nuances to these familiar character types; he gives them no depth whatsoever.
Jan 1, 2000
...Pras is poised and persuasive, but it is rapper Ja Rule, in his acting debut, who energizes the entire film....TURN IT UP boasts strong musical selections an and effective score...
Los Angeles Times
Sep 6, 2000
The whole tie-in with crime and 'gangstas' has been covered so many times in rap music videos that the film ends up feeling like recycled tripe. Full Review
Screen It!
Jan 1, 2000
Rating: D- -- In the final analysis it's more exploitative than uplifting. Full Review
One Guy's Opinion
Jul 24, 2006

Product Description:

Rapper Pras Michel (of the Fugees) stars in this tale of a gifted young musician with big dreams. Partially based on Pras's autobiographical book and album GHETTO SUPASTAR, the story also features other real-life musicians, such as Ja Rule, Faith Evans, Bootsy Collins (who plays himself), Harry-O, and MTV host DJ Skribble. Pras is Diamond, who's involved in the drug world with his childhood best friend Gage (Ja Rule), but wants to get out and be legitimate in order to to pursue his musical career. Gage believes in Diamond, but knows they need money to get anywhere, and he's willing to do anything to get it. His impulsive hotheadedness soon gets both men into more trouble than they can handle, compounded when Diamond's girlfriend announces she's pregnant. When Diamond's estranged father comes back into his life after the sudden death of his mother, they find common ground in the music they both love. But Diamond's pulled in two directions: toward his dreams, his girl, and his family, and toward his loyalty to his best friend. TURN IT UP is a gritty, realistic portrayal of urban life and undying dreams.


Production Notes:

  • Theatrical release: September 6, 2000
  • The film was shot in Toronto.
  • This film is Adetuyi's feature film directing debut, though he has been a screenwriter for the past eighteen years.
  • Director Robert Adetuyi used original artwork from Toronto artists throughout the film.
  • Adetuyi relied on his actors to advise him in order to achieve the greatest authenticity; in one scene, Pras insisted he would never bring his girlfriend to a hip-hop club because it would be too dangerous. Adetuyi rewrote the scene, leaving the girlfriend character out.

Product Info

  • Sales Rank: 39,570
  • UPC: 794043518928
  • Shipping Weight: 0.25/lbs (approx)
  • International Shipping: 1 item

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