B*Witched Biography

Irish vocal quartet comprising Sinéad O’Carroll (14 May 1978, Dublin, Eire), Lindsay Armaou (b. 18 December 1980, Athens, Greece), Edele (b. 15 December 1979, Dublin, Eire) and Keavy Lynch (b. 15 December 1979, Dublin, Eire), the twin sisters of Shane Lynch from Boyzone. B*Witched burst onto the UK music scene in 1998, hijacking a portion of the market previously owned by the Spice Girls with a skilfully marketed brand of youthful and vibrant pop music. Dance student O’Carroll first met Keavy Lynch in the garage where the latter was working as a trainee car mechanic. With the addition of Armaou, who Keavy met at a kick boxing class, and Edele Lynch they formed B*Witched. The quartet met up in O’Carroll’s Dublin flat to write songs and record low budget demos, before signing up with producer Ray Hedges’ Glow Worm label. Hedges’ previous credits included Boyzone, Bros and Ant And Dec, and his experience helped attract the attention of Epic Records, who snapped up both the group and the label.

Epic eagerly promoted the group’s exuberant blend of pop, hip-hop and traditional Irish music. Their debut single, ‘C’est La Vie’, was an immediate success, entering the UK singles chart at number 1 in June 1998. The follow-up singles, ‘Rollercoaster’ (September) and ‘To You I Belong’ (December) also topped the UK singles chart, the latter dethroning Cher’s ‘Believe’ after its seven week tenure at the top. Their debut album, co-written with Hedges, entered the UK album chart at number 3 in November and quickly notched up double-platinum status. They cemented their position in the record books in March 1999, when ‘Blame It On The Weatherman’ became their fourth successive UK number 1, making them the first act in UK chart history to go straight in at number 1 with their first four singles. At the same time, ‘C’est La Vie’ climbed to number 9 in America and their album entered the Billboard Top 20. Their phenomenal chart run in the UK was ended when new single, ‘Jesse Hold On’, debuted at number 4 in October. The attendant Awake And Breathe received a lukewarm critical and commercial response. After a quiet period, the quartet resurfaced on the soundtrack to The Princess Diaries with the new track, ‘Hold On’. The quartet was subsequently dropped by Epic. When plans for a new contract with Telstar Records fell through, they officially split in 2002.

Source: The Encyclopedia of Popular Music by Colin Larkin. Licensed from Muze.

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