Sold on Radio: Advertisers in the Golden Age of Broadcasting

by Jim Cox
McAfee Secure sites help keep you safe from identity theft, credit/debit card fraud, spyware, spam, viruses and online scams
LOW STOCK: Only 1 copy left
List Price: $25.00
SALE PRICE: $22.50
You Save: $2.50 (10% Off)
Special Order Item: Usually ships in 1-2 weeks
Item:  BK 7063

Book Details

  • 322 Pages
  • Paperback
  • Illustrated in B&W
  • Released:
  • Publisher: McFarland & Company, Inc.

Authors:

Author:

Description by OLDIES.com:

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
McFarland & Company

Customers' Ratings & Reviews:

Be the first Customer to write an online review of this product!

Similar Products:

Product Series:

Product Info:

  • Sales Rank: 80,677
  • ISBN: 0786475188
  • EAN: 9780786475186
  • International Shipping: 1 item