Sold on Radio: Advertisers in the Golden Age of Broadcasting
McFarland & Company (series)
by Jim Cox
- 322 Pages
- Illustrated in B&W
- Released: January 25, 2013
- Originally Released: 2013
- Publisher: McFarland & Company, Inc.
Description by OLDIES.com:
How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
666 Photography: Of Virgin Queens and High Camp Divas (Book)
$26.21 on SALE
Irwin Allen Television Productions, 1964-1970 (Book)
$29.71 LABOR DAY
Customers' Ratings & Reviews:
Be the first Customer to write an online review of this product!
Tales Well Calculated To Keep You In Suspense (Book)
$19.95 on SALE
Who Sang Our Songs?: The Official Rhythm & Blues And... (Book)
$3.38 LABOR DAY
They All Sang on the Corner: A Second Look at New York... (Book)
$5.93 LABOR DAY
Group Harmony: Echoes of the Rhythm & Blues Era (Book)
$5.93 LABOR DAY
Covering Blues: Thirty Classic Album Covers- A Book of...
$2.98 on SALE