Elvis Aaron Presley is, arguably, the most popular entertainer the world has ever known. His appeal was almost limitless and the continuing worldwide interest in him is a testament to his popularity. But how did this poor Southern boy come to stand before millions of devoted fans and define an era? This comprehensive book charts both the evolution of Elvis' music and chronicles his influence on the time in which he lived. It is filled with images, anecdotes and facts which help to capture the essence of the man whose genius became encapsulated by two simple words - The King.