Author Steve Kosareff presents Window to The Future, a nostalgic and glowing tribute to the television in its infancy, with over 150 vintage ads and images from magazines and brochures that first sold TV to the public. In amusingly prescient displays of the TV serving as furniture, posh appliance, party centerpiece, news and entertainment purveyor, and even beloved member of the family, these hyperbloic images and appeals reflect the many ways that the hungry populace would ultimately find to desire the devices.
When television sets were still a luxurious novelty, manufacturers had to sell the new technological wonders by emphasizing their most glamorous, comforting, and appealing attributes. Window to the Future is a nostalgic, humorously prescient look at the ads and graphics that introduced TV to a consumer public who would make it a fixture in the home within a few short years. From fanciful visions in early radio magazines to the lifestyle ads in the heyday of the "talking picture box," Window to the Future brims with images that projected idealized scenarios of the television as a treasured addition to the household. Celebrities who would come to dominate the medium (Walt Disney and Ronald Reagan not least) endorsed the latest Westinghouses and Zeniths, while illustrations of dapper men and elegant women hosting cocktail hour in front of their new black-and-white console projected the party trend of the future. More than 150 print advertisements, magazine covers, and catalog images show the evolution of our complex relationship with this ubiquitous domestic appliance and a pixellated trip down memory lane of television's youthful innocence.