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Striking Images
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Your Price:
$12.95
Retail Price:
$16.95
You Save:
$4.00 (24%)
Availability:
Usually ships in 1-3 business days.
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1-800-336-4627
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Item Number:
BK 1980
|
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SALE Price:
$2.98
- Retail Price: $12.97
(Save 77%)
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From the 1920s to the 1950s, an advertising gimmick made its way into the purses, pockets and kitchen drawers of millions of Americans.
The giveaway matchbook, from its humble origins as an entrepreneurial gamble, quickly caught on and became one of the most popular means ever found of putting promotional images into the hands of the public.
Free, small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories of much anonymous design creativity.
Self-contained mini fantasies of ocean travel, bathing beauties
and tropical locales pervaded the imagery, as did hand-lettered typography, stylized illustration and eye-catching color.
Long a favorite of collectors, vintage matchbooks are ready for the limelight once again.
This colorful celebration brings their art and history to life with pulp panache and visual zing.
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