Original Album: Sony Music Special Products A30831 (1983)
Description by OLDIES.com:
A budget-priced reissue of Third World's album "All The Way Strong," originally released on the CBS label in 1983. All original recordings.
1.Love Is Out To Get You
3.Come On Home
6.All The Way Strong
7.Rock And Rave
8.Once There's Love
1983's ALL THE WAY STRONG is probably Third World's most pop-oriented album. In the early '80s, after Bob Marley's untimely death, reggae came somewhat adrift as bands explored new arenas in an attempt to pick up Marley's mantle as the public face of the music. (As it turned out, none of them were entirely successful before the advent of electronic dancehall reggae in the mid-'80s changed the music forever.)
Even more than their compadres Black Uhuru, Third World made the decision to emphasize the pop elements of their music, adding synths and electronic drums to their bass-heavy arrangements, and featuring a new emphasis on R&B-style love songs over Rasta sloganeering. The single "Love Is Out to Get You" is representative of the album as a whole; unfortunately, neither it nor the album had much crossover success at the time.