- Rated: R
- Closed captioning available
- Run Time: 1 hours, 28 minutes
- Video: Color
- Released: February 23, 1999
- Originally Released: 1995
- Label: Universal Studios
- Encoding: Region 1 (USA & Canada)
- Packaging: Keep Case
- Single Side - Single Layer
- Aspect Ratio: Anamorphic Widescreen - 1.85
- Aspect Ratio: Letterbox - 1.85
- Additional Release Material:
- Trailers: Original Theatrical Trailer
- Interactive Features:
- Text/Photo Galleries:
- Production Notes
- Biographies: Cast & Crew
- DVD-ROM Features:
Performers, Cast and Crew:
Memorable Quotes and Dialog:
"Hey, my only responsibility is to myself."
- Bruford (ERIQ LASALLE)
"You know, we used to march to get away from stuff like that."
- Aunt talking to Bruford (ERIQ LASALLE) about his work
"Some things you don't sell."
- Uncle talking to Bruford (ERIQ LASALLE) about his work
"Sometimes when you get over the wall, you gotta throw a rope back -- not help them build it higher."
- Squad member
"Available everywhere black people are served."
- ad for Mumblin' Jack Malt Liquor
USA Today - 10/28/1994
"...Strong, sensitive performances by squad leader Vondie Curtis-Hall and Ving Rhames..."
Entertainment Weekly - 04/07/1995
"...Gets in your face and under your skin..." -- Rating: A-
Los Angeles Times - 10/28/1994
"...Eriq LaSalle really shines..."
When a secret para-military organization of African Americans decides an African American ad executive is selling out his race, it abducts him for deprogramming.
Black advertising executive Bruford Jamison, Jr. works on sales campaigns that target African-American consumers -- for products like Mumblin' Jack Malt Liquor and Gospel-Pak fried chicken which features religious sayings on its napkins. But this "buppie" soon comes to the attention of the D.R.O.P. Squad who try to deprogram him and raise his consciousness about the racial stereotypes he's helping to perpetuate.
Kidnapping And Missing Persons |
Prison / Prisoners |
- "D.R.O.P." is an acronym for "Deprogramming and Restoration of Pride."
- "D.R.O.P. Squad" was adapted from Johnson's independent short film, "The Session."
- Feature film debut for writer/director David Clark Johnson.
- Additional cast: Eric A. Payne (Stokely), Billy Williams (Huey), Nicole Powell (Lenora Jamison).
- Additional credits: Paul Weathered (art director), Darlene Jackson (costume designer).
- A Spike Lee presentation.
- Copyright 1994 Universal City Studios, Inc.