Spin - p.33Ranked #9
in Spin's "40 Best Albums Of 2009" -- "[With] a mesmerizing sing-rap style that suggests 808S & HEARTBREAK has become THE BLUEPRINT for a new hip-hop generation."
Entertainment Weekly - p.129
"For those unfamiliar with Drake's ambidextrous style -- crooning Auto-Tune love songs one moment, spitting clever bars the next -- it's a handy primer." -- Grade: B
XXL (Magazine) (p.102) - "The emotionally driven 'Say What's Real' adds depth, as the rookie exhibits uneasiness with his newfound fame..."
No doubt about it, Drake blew up big time in 2009. The one-time TV actor (from DEGRASSI HIGH: THE NEXT GENERATION) hooked up with Lil Wayne a couple years previously, worked the mixtape and collabo circuit for a spell and then suddenly hit with the song "Best I Ever Had." The song was taken from the SO FAR GONE mixtape and became the top summer jam of 2009. After a ferocious bidding war, Drake ended up signing with Universal Motown (while keeping his affiliation with Weezy's Young Money and Cash Money intact) and was officially introduced via the SO FAR GONE EP. The release included seven tracks from the mixtape and gave undeniable proof that the hype and noise surrounding the rapper were all justified. The productions (courtesy of members of Drake's Toronto-based crew) are nuanced and powerful, the hooks are huge and Drake has lyrical skills and vocal flow that make him one of the best young spitters on the scene. When an artist is as talked about and hyped as Drake was in 2009, it's easy to write them off as an industry creation or some kind of fluke. SO FAR GONE shows that Drake is for real and works as a tantalizing teaser for his first full-length record.