Pablo Thevenet (Paul Naschy), once a famous and talented actor, is now a has-been - dismissed and forgotten by the celluloid generation where youth reigns supreme. Amidst the talentless hacks, tabloid queens and reality show contestants, Pablo endures countless humiliating and fruitless auditions. When he is nearly broke and quite desperate, Thevenet accepts an offer to be a doorman-entertainer for the strange Pandora Club run by the bizarre and cruel Mr. Reficul. Dressed as various madmen from history and film, such as Jack The Ripper, Rasputin and others, he begins to take his job quite literally and exacts murderous and bloody revenge on those he feels were responsible for his now-demeaning position in life.
European horror legend Paul Naschy stars (and also wrote) in a self-reflexive role in ROJO SANGRE. Naschy plays Pablo, who was once a respected actor but now struggles to find work. He is repeatedly dismissed by a new media world obsessed with beauty, youth, and commercial success that has no respect for Pablo's experience and hard work. The ultimate humiliation comes when he is forced to take a job as an entertainer at a high-class whorehouse. Enraged by the turn of events, he takes on the personas of a series of historic maniacs and enacts bloody vengeance on those who have wronged him. ROJO SANGRE explores both the psychological toll of aging and the vacuity of the modern media.