Jimmy Farnsworth (Allen Kearns) bets his friend $5,000 that he can get any two people, under the proper environment, to fall in love and become engaged within a month. The two he chooses are young society girl Betty Duncan (Renee Macready) and Peter Darby (Richard Dix), a dashing electrician who agrees to pose as a society man at Jimmy's estate. Peter falls in love, however, with Joan Bently (Lois Wilson), Jimmy's fiancee. Marie, the maid and vampish Louise Endicott (Rita LaRoy) become enamored of Peter, and to top it off, Betty falls in love with the butler! This pre-code confection is chock full of farcical situations and makes for fun diversion.
Richard Dix plays a working stiff who submits to an odd experiment. It is scientist Allen Kearns' contention that a man and a woman can be made to fall in love via prearranged circumstances. Kearns introduces Dix as a society gent and sets up a marriage with wealthy Renee Macready. Nature proves stronger than Nurture, and Dix ends up with Lois Wilson--Kearns' own fiancee. LOVIN' THE LADIES was actually based on the stage play I LOVE YOU, written by the film's producer, William LeBaron.
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