Entertainment Weekly - 11/14/97, p.92
"...it's the heaviest hip-hop supergroup ever. Senior partners include rap superstars Nas, Foxy Brown, and AZ; and G-funk magistrate Dr. Dre drops beats and rhymes on two tracks...this is more like rap's Supreme Court, as the slamming grooves, ill rhymes, and soaring female vocals...amply demonstrate." - Rating: B+
The Source - 12/97-1/98, p.1823.5 Mics (out of 5)
- "...The formation of four individuals with never-ending skills and charismatic personas....Filled with cinematic overtones..."
The Firm: Nas, AZ, Foxy Brown, Nature (vocals).
Additional personnel: Traci Nelson (vocals); Sean Cruse (guitar); Jerry Moore (flute, saxophone); Ron Blake (trumpet); Scott Hughes, Ken Mengle (trombone); Camara Kambon, Dr. Dre, Glove, Keith Winfield (keyboards); Mike Elizondo (acoustic & electric basses); Curt Gowdy, Poke & Tone (programming); Barbara Wilson, Danette Wilson, Dorothy Coleman, Roger Trautman, Talk Box, Dawn Robonson (background vocals).
Producers include: Dr. Dre, Glove, Curt Gowdy, Poke and Tone.
Engineers: Richard Huredia, Ken Ifill, Kevin Parker.
Personnel: Dawn Robinson, Dorothy Coleman, Danette Wilson, Roger , Barbara Wilson (vocals, background vocals); Tracy Nelson (vocals); Nature (rap vocals); Sean Cruse (guitar); Jerry Moore (flute, saxophone); Ron Blake (trumpet); Scott Huges, Ken Mengle (trombone); Keith Winfield, Dr. Dre, Chris "The Glove" Taylor, Camara Kambon (keyboards); Poke & Tone (drum programming); Talk Box (background vocals).
Audio Mixers: Poke & Tone; Richard Huredia; Richard Travali.
Unknown Contributor Roles: Nas Escobar; Foxy Brown ; AZ; Nature.
Hip-Hop's first family, Nas, AZ, Foxy Brown, and rap newcomer Nature make their group debut as The Firm. With the production talent of Dr. Dre, the lyrical power of Nas and AZ, and the diva rep of Foxy Brown, the Firm's album is one of the most anticipated projects in hip-hop. As solo artists, Nas, AZ and Foxy Brown have all reached platinum or gold status, and are sure to achieve the same success with the Firm.
THE FIRM album is like a film score, focusing on gangster movie themes (see "Phone Tap" or "Five Minutes To Flush," which interpolates Whodini's "Five Minutes Of Funk"). Without a doubt, The Firm's music is hard-core, but Dre's production helps make the album more instantly-accessible. Nature, who is the only Firm MC without a prior solo career, helps keep the group's music connected with the streets by way of his underground orientation.