Frontline - The Merchants of Cool

Closed Capationed
Rating 3.1
13 ratings
14 copies available
List Price: $24.99
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Item:  PBSD 6909D

DVD Features:

  • Rated: Not Rated
  • Closed captioning available
  • Run Time: 1 hours
  • Video: Color
  • Released: October 4, 2005
  • Originally Released: 2005
  • Label: Pbs (Direct)
  • Encoding: Region 1 (USA & Canada)
  • Packaging: Keep Case

Product Description:

Ever since the 1950s, when the United States' postwar rise in prosperity and leisure first gave birth to teen culture, American teenagers have remained the nation's foremost arbiters of cool. From fashion to music and all stops in between, teens have served as both voracious determiners and avid consumers of pop-culture trends--with the requisite disposable income to match. And it is precisely for its billion-dollar spending habits that the teen demographic has become the perennial target of corporations eager to sell their wares and the Madison Avenue media mavens hired to do just that with their relentless onslaught of market research, surveys, and focus groups. Hosted by correspondent Douglas Rushkoff, this episode of PBS's FRONTLINE series explores the lucrative business of selling and marketing teen culture through successful case studies like MTV's TOTAL REQUEST LIVE and interviews with marketers, media executives, culture critics, and teens themselves.

Plot Keywords:

Big Business | Documentary | Teenagers | Television Programs | Television Shows

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Product Info:

  • UPC: 841887005562
  • Shipping Weight: 0.20/lbs (approx)
  • International Shipping: 1 item