Kerrang (Magazine) - p.46
"[A] tight and confident set and the mix of aggression and brightly polished accessibility on SCREAM AIM FIRE can only propel Bullet to even greater heights..."
Q (Magazine) - p.923 stars out of 5
-- "[With] bellowed vocals, duelling guitars and wholly unironic song titles..."
Mojo (Publisher) - p.1123 stars out of 5
-- "Their dedication to heads-down riffage is impeccably delivered..."
Record Collector (magazine) - p.873 stars out of 5
-- "The vocals are heavily indebted to Metallica's James Hetfield, the shredding comes from the Iron Maiden school, the riff-drum interface is pure Pantera..."
Personnel: Matthew Tuck (vocals, guitar); Jay James (vocals, bass instrument); Padge (guitar); Moose Thomas (drums).
Audio Mixer: Colin Richardson.
Welsh traditionalists Bullet For My Valentine clearly get off on the classics. While they're sometimes lumped in with metalcore acts, they're much closer to old-school American thrashers from the '80s such as Metallica and Megadeth, and harsher '90s acts in the vein of Pantera. SCREAM AIM FIRE represents a significant forward for the band, with twisting dual leads charging ahead of the galloping rhythms and dynamic song structures.
It's not all head-forward aggression, however, as "Hearts Burst Into Fire" flirts with emo and "Say Goodnight" glosses the classic power ballad with a fresh coat of paint. Despite that, the lasting impression they leave is the acrid scent of scorched eardrums courtesy of adrenalized tracks like the warp-speed "Last to Know" and "Ashes of the Innocent." With metal splintering into so many camps, it's good to hear an act just interested in playing it the way they remember it, only faster and harder.