- Released: April 15, 2010
- Label: Sbme Special Mkts.
Rolling Stone - p.903 stars out of 5
- "Jackson exudes a warm, fatherly vibe. Restraint is this fifteen-year veteran's greatest gift as a vocalist..."
Entertainment Weekly - p.78
"His new record reaffirms his position as one of the genre's most believable balladeers..." - Grade: B+
- 1.Too Much of A Good Thing
- 2.Rainy Day In June
- 3.USA Today
- 4.If Love Was A River
- 5.If French Fires Were Fat Free
- 6.You Don't Have To Paint Me A Picture
- 7.There Ya Go
- 8.The Talkin' Song Repair Blues
- 9.Strong Enough
- 10.Monday Morning Church
- 11.Burnin' The Honky Tonks Down
- 12.To Do What I do
Personnel: Alan Jackson (acoustic guitar); Bruce Watkins (acoustic guitar, banjo); Tony Stephens, Tom Rutledge (acoustic guitar); Danny Groah, Brent Mason (electric guitar); Paul Franklin (steel guitar, lap steel guitar); Robbie Flint, Lloyd Green (steel guitar); Stuart Duncan (mandolin, fiddle); Dave Kelly (mandolin); Dave Gaylord (fiddle); Jelly Roll Johnson (harmonica); Monty Parkey, Matt Rollings, Hargus "Pig" Robbins (piano); Bruce Rutherford, Eddie Bayers Jr. (drums); Shannon Wright , John Wesley Ryles, Patty Loveless, Adam Wright, Richard Sterban, Monty Allen (background vocals).
Audio Mixer: John Kelton.
Recording information: Emerald Entertainment's Tracking Room (2004); Gaylord Entertainment Center, Nashville, TN (2004); Starstruck Studios (2004); The Hit Factory Criteria, Miami, FL (2004); The Sound Station (2004); Wedgwood Sound, Nashville, TN (2004).
Photographer: Russ Harrington.
Ever since he first emerged in the late 1980s as a tradition-conscious alternative to the country-crossover "hat acts" overrunning Nashville, singer/songwriter Alan Jackson has turned out remarkably consistent records full of solid, often self-penned tunes that connect with both old-school country fans and those with more mainstream tastes. Accordingly, WHAT I DO contains no rock/pop trappings, "modern" production touches, or gimmicky songs. Rather, it's an album of direct, heartfelt sentiments expressed with equal amounts of emotional honesty and tasteful understatement.
"Strong Enough" and the aptly titled "Burnin' the Honky Tonks Down" have the classic honky-tonk flavor that makes Jackson's roots in Merle Haggard-style '60s country plain. The heartbreaking, expertly crafted "Monday Morning Church" and the quietly inspirational "There Ya Go" are prime examples of Jackson's easy, graceful balladic touch, while "The Talkin' Song Repair Blues" bears echoes of Shel Silverstein and shows the singer's well developed sense of humor. WHAT I DO is emblematic of Jackson's career--a case study in how to achieve large-scale success in contemporary country without resorting to crass commercialism.