- Released: March 23, 2010
- Label: Island
Rolling Stone - pp.71-723 stars out of 5
-- "[A] seriously good pop record, one that mines vintage teen-pop themes but plays like a primer on 2010-model bubblegum....He sings with swing and rhythmic dexterity..."
"[H]e has co-writing credit on each of 2.0's 10 tracks, many of which cleverly update the sanitized R&B swagger of early-days Usher and Justin Timberlake....Bieber's voice is still high, clear, and sweet..." -- Grade: B
- 2.Somebody to Love
- 3.Stuck in the Moment
- 4.U Smile
- 5.Runaway Love
- 6.Never Let You Go
- 7.Overboard - (featuring Jessica Jarrell)
- 8.Eenie Meenie
- 10.That Should Be Me
Recording information: Boom Boom Room, Burbank, CA; Casa Mafia, Los Angeles, CA; Conway Recording Studios, Los Angeles, CA; Doppler Studios, Atlanta, GA; Germano Studios, New York, NY; Icon Studios, Atlanta, GA; King of Kings Studio, Miami, FL; NH Studios, North Hollywood, CA; Platinum Sound Recording Studios, New York, NY; Short Bus Studios, North Hollywood, CA; The Ludaplex, Atlanta, GA; Triangle Sound Studios, Atlanta, GA.
Photographer: Pamela Littky.
Within two months of release, My World went platinum and two of its singles hit the Top 20, making Justin Bieber an almost inescapable teen pop phenomenon. This ten-song disc, which follows its seven-song predecessor by just over four months, is intended to be the second half of his debut rather than a true follow-up. It's a shrewd ploy that benefits his insatiable following -- much of which could be into something else by 2011-2012 -- and, in turn, his sales. The two releases are certainly of a piece, filled with upbeat R&B-flavored pop songs with a few ballads that might be termed adult contemporary if the singer happened to be of age. Bieber makes all the right, charming moves for a teen, and he covers all the bases. The dance-pop songs are light on the ears yet memorable; the unrequited material sounds deeply felt; the ballads have all the necessary us-against-the-world teen-love dramatics (though the references in "Stuck in the Moment," featuring Bonnie & Clyde and Sonny & Cher among other doomed couples, make zero sense on a song voiced by a peppy 16-year-old in 2010). As with My World, everything is age-appropriate. "She says she needs a little company," sung with the slightest wink in the eye, is as racy as it gets, and even then, Bieber projects an image that is utterly harmless. ~ Andy Kellman