The Eunice Corporation is on the ground floor of an exciting growth industry, utilizing a memory resculpting technique bioneered by eccentric neurosurgeon Rex Martin. It envisions nationwide clinics where anyone can lose the hang-ups of an unhappy childhood, a failed romance or a botched career. At Eunice's "New You" outlets, a simple operation will give customers peace of mind. Or it might leave them brain dead. But when Martin refuses to cooperate, he soon finds himself plunged into a surreal existence that intertwines dreams and reality. Has Martin slipped over the edge into madness? Or have corporate profit mongers given him a push, making him the guinea pig in his own experiment? To know the answer is to know true terror!
The Eunice Corporation is on the ground floor of an exciting industry--memory resculpting. It envisions nationwide clinics where anyone can lose the hang-ups of an unhappy childhood, a failed romance, or a botched career. Dr. Rex Martin (Bill Pullman) is employed there as a neurologist who is trying to find the part of the brain that causes paranoia. He performs an experimental operation on John Halsey (Bud Cort)--a mathematician who went crazy and murdered his family--which eliminates Halsey's paranoia, but once the operation is compete, it appears that the madness has taken over Martin's psyche. Martin then finds himself in an asylum experiencing hallucinations from Halsey's point of view.
Based on the story and screenplay written by Charles Beaumont, who died in 1967.