French iconoclast Serge Gainsbourg stars as a lauded director of commercials in this black satire. Leaving his pregnant wife behind, he heads to Venice for an awards ceremony and begins an affair with a British damsel (Jane Birkin, who Gainsbourg romanced in real life). Like the advertising world itself, reality and fantasy mesh and often become indistinguishable in this time capsule from the Swinging '60s that includes some great Richard Lester-ish ad parodies.
Description by Ryko Distribution:
Serge (Serge Gainsbourg) is a hip and successful film director who leaves his pregnant wife to attend the annual advertising awards festival in Venice, and enters into a passionate affair with a young British woman (Jane Birkin). This sexy satire formed the background for one of the swinging sixties most famous real-life romances. During the rehearsals for Pierre Grimblat's film "Slogan," Serge Gainsbourg met the woman who would forever change his professional and personal life: Jane Birkin. They sang together for the first time on the film's theme-song, "The Slogan Song," after which they recorded their version of "Je t'aime moi non plus" that became a huge success and set the 70s on fire. Together, they lived one of the most beautiful love stories ever.
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