Three years before he made film history with Shane, Alan Ladd saddled up for another memorable, action-packed western: Branded, filmed in Technicolor in hauntingly beautiful Arizona and New Mexico locales. Ladd plays Choya, a bandit who poses as the long-lost son of a wealthy Texas rancher. Shamed by the kindness of his new family and attracted to his lovely "sister," Choya vows to right the wrong he's done them. He rides out in search of the real missing heir...and into adventure as big as the western sky.
Alan Ladd is Choya, a cowboy con man working in cahoots with evil Leffingwell (Robert Keith), who kidnapped the son of the Lavery family twenty-five years earlier. Choya poses as the long lost boy who returns to the family homestead a grown man in order to claim his fortune. After being accepted an assimilating himself into the family, Choya's conscience gets the best of him, and he straps on his guns to rescue the real heir.
Pretending he's the long lost son of a Texas cattle baron, Choya tries to convince a wealthy family he's the legitimate heir to their fortune. But as he grows to love his naive new kinfolk, his conscience begins to weigh heavily. Rather than claim the inheritance for himself, Choya sets out on an uncertain journey to find the true heir.