Rolling Stone - 9/28/00, p.584 stars out of 5
- "...[It] highlights LL's greatest talent: to be everything to everybody. A freaky hybrid of bad boy and good guy, LL is hard as a ny gangsta but can also be cuddly and sincere..."
Entertainment Weekly - 9/24/00, p.78
"...[LL] in near top form. Talking trash, passing the mic to guests like DMX and Snoop Dog, reeling off endlessly inventive boasts - he makes it seem easy..." - Rating: B+
Q - 12/00, p.1264 stars out of 5
- "...He still has it and, unsurprisingly, he is not slow to alert his audience..."
Vibe - 9/00, pp.239-40
4 records out of 5 - "...[His] most enthralling album in years.....delivering uncharacteristically bad-tempered put-downs, froths at the mouth, denounces his critics and maintains that [his] ability to compete with grittier contemporaries [has not weakened]..."
NME (Magazine) - 9/16/00, p.367 out of 10
- "...He still sounds fresh..."
Contains a hidden track after "Ill Bomb."
Personnel includes: LL Cool J, Kelly Price, Method Man, Redman, DMX, Prodigy, Snoop, Jayo Felony, Xzibit, Ja Rule, Amil, Carl Thomas, Tiki Diamond, Candice Love.
Producers include: James "Bimmy" Antney, Rockwilder, Vada Nobles, DJ Scratch, Adam F.
Recorded at The Hit Factory and Mirror Image Studios, New York, New York.
One of the last hip-hop veterans standing, with many platinum albums and leading film roles to his credit, LL Cool J has taken the art form to a higher level than the music industry could have ever imagined back when he "rocked the bells" in 1985. Still sporting his battle rhyme style, LL returns with yet another classic album, G.O.A.T. (Greatest Of All Time).
His collaborations on this album show that LL's very aware of the current hip-hop audience, teaming up with Mobb Deep's Prodigy on his hometown dedication "Queens," and Snoop Dogg and Xzibit on the West Coast-flavored "You Can't Fuck with Me." Those jams will have the hardcore fans satisfied, but then, as usual, LL gets freaky, with songs such as "Hello," featuring Amil, and "Imagine That" featuring LeShaun, that should please the ladies. LL's versatile persona proves that he is, indeed, the G.O.A.T.