- Released: March 16, 2004
- Label: Sbme Special Mkts.
Personnel includes: Cassidy, R. Kelly, Snoop Dogg, Jadakiss, Styles P, Trina, Moshonda.
Producers include: V. Flowers, Neo.com, Swizz Beats, J. Brown, Nottz.
Philly-native Cassidy earned his rep practically overnight when in a freestyle contest, he bested hometown hero Freeway, securing a deal with J Records. SPLIT PERSONALITY is the result of his meteoric rise and is more than just an album title; the fast-thinking Cassidy has literally split this disc into three mini-records featuring his varied personas: Cassidy (the lover), Tha Problem (the thug), and B. Reese (the philosopher). It's in the first guise that he collaborated with R. Kelly for his explosively catchy hit single "Hotel," which opens the Cassidy portion of the record.
In fact, it's as "himself" that Cassidy truly shines; "Hotel" has a pop hook and bedroom eyes, "Get No Better" possesses requisite swagger for the lothario don, and "Make U Scream" burns with overflowing raw sexuality. As B. Reese, he offers sharp-eyed street observations, particularly on the message-touting "Real Talk" and the importunate "I'm Hungry." As Tha Problem, he encases his opening rant, "Tha Problem" in an insistent Public Enemy loop and psychotically channels the Geto Boys on the phlegmatic "Blood Pressure." SPLIT PERSONALITY is an intriguing record by one of the more perceptive and promising young voices in hip-hop (think Nas just before recording ILLMATIC).