The mogul is directed by Danny Devito, who co-stars with his wife Rhea Perlman.
Devito plays Vic De Salvo the owner of a New Jersey trucking firm who yearns for a television career. He offers several TV-Series ideas to a receptive network programming head on the verge of being fired. The network executive decides to have his revenge on his ex-bosses by selecting the very worst of De Salvo's concepts. The “born to fail” series becomes a surprise hit, and soon De Salvo is the hottest TV producer in the industry!
A television executive and his wife plot to sabotage the ratings system by taking 100 families hostage for 22 weeks.