Air Wars: Television Advertising and Social Media in Election Campaigns 1952-2012

Air Wars: Television Advertising and Social Media
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Paperback Book
sku:  62DFD
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Paperback Book Details

  • Paperback
  • 205 Pages
  • 6th Edition
  • Released:
  • Originally Released: 2013
  • Publisher: Cq Pr



Product Description:

This text provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns and how American voters are ultimately influenced by them. Perfect for undergraduate students of political communication, elections and voting behaviour of American politics.


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Product Info

  • ISBN: 9781452239910
  • Shipping Weight: 0.70/lbs (approx)
  • International Shipping: 1 item

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