31 March 1935, Los Angeles, California, USA. A trumpet player from the age of eight, Alpert proved an exceptional arranger, songwriter and entrepreneur. In collaboration with Lou Adler, he wrote Sam Cookes hit Wonderful World, then turned to production, enjoying successes with surfing duo Jan And Dean. After a short-lived partnership with Lou Rawls and a failed attempt at acting, Alpert teamed up with promoter/producer Jerry Moss. Together they founded A&M Records, in 1962, and launched Alperts own hit recording career with The Lonely Bull. Backed by the Tijuana Brass, Alpert enjoyed a number of instrumental hits such as Taste Of Honey, Tijuana Taxi, Spanish Flea and Casino Royale. A regular in the album charts of the 60s, he cleverly cornered the market by signing and producing his easy listening rivals Sergio Mendes And Brasil 66. In 1968, a rare Alpert vocal outing on...
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