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Tony Mortimer (Anthony Michael Mortimer, 21 October 1970, Stepney, London, England), Brian Harvey (b. 8 August 1974, Edmonton, London, England), John Hendy (b. Jonathan Darren Hendy, 26 March 1971, Barking, Essex, England) and Terry Coldwell (b. Terence Mark Coldwell, 21 July 1974, Islington, London, England), the founding members of East 17, met while attending school in Walthamstow, London. Their name was taken from the London postal district from which they originate, and they even named their debut album after their home town.
Critics initially scoffed at their attempts to imitate hardcore Bronx rap crews. With former Bros svengali Tom Watkins as their manager, they cultivated an image of youthful arrogance and street style in obvious opposition to the then prevalent UK teenage craze, Take That. Indeed, in early interviews they made a point of behaving badly, with incidents including pinching female journalists bottoms...