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Earl Stevens, 15 November 1967, Vallejo, California, USA. Considered a natural successor to Too $horts reductionist thematic with his glorification of the player hip-hop lifestyle, E-40 started his own independent label, Sick Wid It Records, in the Bay area of San Francisco in 1990. Working with his brothers and sisters as part of the Click, an underground sensation on the streets of Vallejo. E-40 released records with the Click, including 1993s Down And Dirty and 1995s Game Related, and as a solo artist. He enjoyed immediate success with records such as Captain Save-a-Ho, Sprinkle Me and Ballin Out Of Control, which all featured his trademark stop-start delivery and the inclusion of heavy regional slang such as scrilla (money) and broccoli (marijuana).
By 1995, and In A Major Way (which included Sprinkle Me), Stevens had signed a major...