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The idea for Canadian alternative rock band Chixdiggit developed in 1990 when high-school friends Mike, Mark and KJ began selling T-shirts for their fictional band of the same name. When the T-shirt sales escalated, it was decided to put the band on a proper footing. Mike took up bass guitar, KJ moved from drums to vocals and Mark learned guitar. With KJs defection from the drum position a new percussionist was sought, auditions leading to the recruitment of Jason Hirsch, who was really a bass player, but relented under pressure. With the line-up established, Chixdiggit began to cultivate a reputation in their native Calgary, Canada, for playing support to practically any touring band, often at short notice. They spent 1995 in its entirety on the road. Signed to US label Sub Pop Records at this juncture, the group recorded its self-titled debut album for release in June 1996.