Cherish

Genres: Pop / Rock R&B / Soul Urban & Rap
Decades Active: 2000s

Biography

Atlanta, Georgia, USA-based R&B group formed at the start of the 00s by the four King sisters, Farrah, Neosha and twins Felisha and Fallon. In 2003, the quartet signed a recording contract with Ashanti Records, under the tutelage of Jermaine Dupri, but their ill-fated stay with the label saw the release of a solitary single (‘Miss P.’) and the scrapping of their completed debut album. The quartet left the Warners group thoroughly chastened by the experience. They quickly recovered, however, and signed a new recording contract with the Sho’Nuff division of Capitol Records. The major label experience proved more satisfactory this time round, with the quartet’s catchy debut single ‘Do It To It’ (featuring Sean Paul of YoungBloodz) rising into the US Top 20 in summer 2006, and their debut album Unappreciated reaching the Top 5.

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