This highly talented duo began recording together in 1976, having already enjoyed an illustrious career in British pop. Kevin Godley (7 October 1945, Manchester, England; vocals/drums) and Lol Creme (b. 19 September 1947, Manchester, England; vocals/guitar) had previously been involved with such groups as the Mockingbirds, Hotlegs and, most crucially, 10cc. After leaving the latter in 1976, they intended to abandon mainstream pop in favour of a more elaborate project. The result was a staggeringly overblown triple album Consequences, whose concept was nothing less than The Story Of Mans Last Defence Against An Irate Nature. The work was lampooned in the music press, as was the duos invention of a new musical instrument the Gizmo gadget, which had been used on the album. As their frustrated manager Harvey Lisberg sagely noted: They turned their back on huge success. They were brilliant, innovative - and what did they do? A triple album that goes on forever and became a disaster. An edited version of the work was later issued but also failed to sell.
The duo reverted to a more accessible approach for albums such as L and Freeze Frame and 1981s UK Top 10 hit Under My Thumb, a ghost story in song. Although they enjoyed two more singles hits with Wedding Bells and Cry, it was as video makers that they found their greatest success. Their video for Cry won many awards and is a classic of the genre, with the monochrome film superimposing a series of gradually changing faces Visage, Duran Duran, Toyah, the Police and Herbie Hancock were some of the artists that used their services. Then, in 1984, they took the rock video form to new heights with their work with Frankie Goes To Hollywood. Godley And Creme are regarded as arguably the best in their field having pushed rock videos into a highly creative and competitive new market. Creme joined the Art Of Noise in the late 90s.
Source: The Encyclopedia of Popular Music by Colin Larkin. Licensed from Muze.