Raymond OSullivan, 1 December 1946, Waterford, Eire. OSullivans family moved to Swindon, England, during his childhood and after attending art college there, the singer was signed to CBS Records. Under the name Gilbert he issued the unsuccessful Disappear and What Can I Do? and soon moved on to Phil Solomons Major Minor label, where Mr Moodys Garden also failed. Seeking a new manager, Gilbert wrote to the star making Gordon Mills, who had already launched Tom Jones and Engelbert Humperdinck to international success. Mills was impressed by the demo tape enclosed and relaunched the artist on his new MAM label under the name Gilbert OSullivan. The debut single Nothing Rhymed had some clever lyrics and a strong melody. It reached the UK Top 10 in late 1970 and television audiences were amused or puzzled by the sight of OSullivan with his pudding-basin haircut, short trousers and flat cap. The Bisto Kid image was retained for the first few releases and the singer initially acted the part of an anti-star. At one point, he was living in the grounds of Mills Weybridge house on a meagre £10-a-week allowance.
OSullivans hit-making potential was undeniable and his ability to pen a memorable melody recalled the urbane charm of Paul McCartney. Early UK successes included We Will, No Matter How I Try and Alone Again (Naturally). Any suspicions that OSullivans charm was largely parochial were dashed when the latter single broke through in America, peaking at number 1 and selling over a million copies. The debut album, Himself, was also highly accomplished and included the radio favourite Matrimony, which would have provided a sizeable hit if released as a single. OSullivan went on to become one of the biggest-selling artists of 1972. That year he enjoyed two consecutive UK number 1s with Clair (written in honour of Mills daughter) and Get Down. These singles also reached the US Top 10. By this time, OSullivans image had radically changed and he began to appreciate the superstar trappings enjoyed by Mills other acts. OSullivans second album, Back To Front, reached number 1 in the UK and his appeal stretched across the board, embracing teen and adult audiences. For a time, he seemed likely to rival and even surpass Elton John as Britains most successful singer-songwriter export.
Although further hits were forthcoming with Ooh Baby, Happiness Is Me And You and Christmas Song, it was evident that OSullivans appeal had declined by the mid-70s. Following the UK Top 20 hit I Dont Love You But I Think I Like You in the summer of 1975, his chart career ceased. After a spectacular quarrel with Mills, he left MAM and returned to CBS, the label that had launched his career. Five years on, only one hit, Whats In A Kiss?, emerged from the association. Minus Mills, it seemed that the superstar of the mid-70s was incapable of rekindling his once illustrious career. His disillusionment culminated in a High Court battle against his former manager and record company, which came before Justice Mars Jones in the spring of 1982. The judge not only awarded OSullivan substantial damages and had all agreements with MAM set aside, but decreed that all the singers master tapes and copyrights should be returned. The case made legal history and had enormous repercussions for the British music publishing world.
Despite his court victory over the star making Mills, however, OSullivan has so far failed to re-establish his career as a major artist. A series of albums have appeared on the Park label and OSullivan now caters for a small but loyal following, enjoying particular success in Japan.
Source: The Encyclopedia of Popular Music by Colin Larkin. Licensed from Muze.