Floetry Biography

Floacism "Live"
Floacism "Live" (CD)
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Before even having a record in the stores, the members of the UK-bred neo-soul duo Floetry, singers Marsha Ambrosius and Natalie Stewart, were already songwriting veterans, having penned songs for renowned figures such as Michael Jackson, Glenn Lewis, Bilal, and Jill Scott, among others. Ambrosius and Stewart first met as members of different London, England-based basketball teams. Mutual friends thought a rivalry would develop between the two, but soon after their initial meeting, a friendship blossomed instead. Basketball eventually took a backseat to music, as the duo discovered a hard-to-ignore chemistry. Taking the name Floetry (meaning ‘poetry that flows’), Ambrosius and Stewart relocated from the UK to the USA. Basing themselves in Philadelphia, the duo was soon taken under the wing of the A Touch Of Jazz Productions crew, a group of producers who have worked in the past with artists including Jill Scott, Will Smith, and Lil’ Kim. As a result, the duo signed a recording contract with the DreamWorks label, which issued Floetry’s debut recording, Floetic, in 2002. The following year’s live album featured a collaboration with Mos Def on the single ‘Wanna B Where U R (Thisizzaluvsong)’. The duo made their debut in the US R&B charts in 2005 with the single ‘Supastar’ (featuring Common). Their third album, Flo’ology, was a notable breakthrough success for the duo, receiving excellent reviews and reaching the US Top 10.

Source: The Encyclopedia of Popular Music by Colin Larkin. Licensed from Muze.