Dem Franchize Boyz Biography

This Atlanta, Georgia, USA-based rap group was formed at the start of the new millennium by Gerald ‘Buddie’ Tiller, Bernard ‘Jizzal Man’ Leverette, Maurice ‘Parlae’ Gleaton and Jamall ‘Pimpin’’ Willingham. Their slick southern rap made waves on the local underground scene and, with their mixtapes proving highly popular, the inevitable major label recording contract followed, with Universal Records signing the quartet at the start of 2004. Their self-titled debut album generated a minor national hit the same year with the catchy but inane novelty track ‘White Tee’, which prompted a glut of answer records to spring up on the Atlanta rap scene. Despite this raised profile, their record company’s lack of support for the follow-up, ‘Oh I Think Dey Like Me’, prompted Dem Franchize Boyz to seek a release from their contract. They landed on their feet when they were snapped up by Jermaine Dupri’s So So Def imprint. Universal’s loss was So So Def’s gain with Dupri sanctioning a remix of ‘Oh I Think Dey Like Me’ for the So So Def compilation Young, Fly & Flashy Vol. 1. Retitled ‘I Think They Like Me’ and featuring guest appearances from Dupri, Bow Wow, Da Brat and Kid Slim, the track shot to the top of the urban charts at the end of 2005. Extensive radio play for the single also saw the quartet cross over to the upper regions of the mainstream pop charts. The follow-up ‘Lean Wit It, Rock Wit It’ (featuring Lil Peanut and Charlay) was also a major pop hit at the start of 2006.

Source: The Encyclopedia of Popular Music by Colin Larkin. Licensed from Muze.

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